It is an interesting phenomenon, but Olympic mascots rarely, if ever, receive the popular embrace that their sports-team cousins seem to enjoy. More often, Olympic mascots are forgotten and nevermore invoked once the flame of an Olympic Games is extinguished. So here's the question: Does it have more to do with the power of institutional affinity, where mascots have come to symbolize a team or school (versus an event, such as the Olympics), or is it simply a case of marketing, and the lack of mascot designs that resonate with consumers?Thursday, July 24, 2008
Olympic Mascots' Fate
It is an interesting phenomenon, but Olympic mascots rarely, if ever, receive the popular embrace that their sports-team cousins seem to enjoy. More often, Olympic mascots are forgotten and nevermore invoked once the flame of an Olympic Games is extinguished. So here's the question: Does it have more to do with the power of institutional affinity, where mascots have come to symbolize a team or school (versus an event, such as the Olympics), or is it simply a case of marketing, and the lack of mascot designs that resonate with consumers?
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I think the mascots are doing well in China seeing how many kids are caring them around. I give kudos to the marketing who named the Olympic Mascots. The first word of each name has its own meaning. Bei Jing Huan Ying Ni - which means, "Beijing welcomes You."
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