The stateside following of Team USA at the 2010 World Cup has thus far amounted to a 68% increase in TV viewership over the event four years ago, according to Nielsen Media Research. Broadcasts of Team USA's group stage matches on ESPN, ABC, and Univision averaged 11.1 million viewers, with the USA-England match drawing 17.1 million.
http://blog.nielsen.com/nielsenwire/media_entertainment/usa-ratings-up-big-in-2010-world-cup/
http://goal.blogs.nytimes.com/2010/06/24/u-s-game-draws-big-numbers-for-espn/
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