This summer, my good friend and sport management faculty colleague, Dr. Dan Covell, and I will lead our fourth Western New England University delegation, this time to the World Cup Finals in Brazil! A signature program of the Center for International Sport Business within the College of Business at the University, we launched this unique experiential learning opportunity with the 15 students who attended China's first hosting of an Olympic Games in Beijing in 2008, followed by the 11 students who witnessed the African continent's inaugural World Cup in South Africa in 2010, and the 17 students who had a thrill of a lifetime at the London Olympics in 2012. The ten students, who are anxiously awaiting our June 14 departure for Rio de Janeiro, will be introduced in subsequent posts.
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