More Recommended Reading

For a fascinating read on the global economic effects of the Olympics, with special attention on the upcoming London Games, you should take a look at Goldman Sachs' just released publication, "The Olympics and Economics 2012." 

This from the publication's executive summary:

The highlight of this publication, spearheaded by Kamakshya Trivedi and José Ursúa in our Global group, is a series of interviews with past Olympians and Olympic personalities, to whom we are extremely grateful for participating. Michael Johnson—one of the greatest sprinters of all time—talks about the challenges of competing against yourself and others; journalist and former Olympian Matthew Syed puts the London Olympics in historical context; Tim Hollingsworth, the Chief Executive of the British Paralympic Association, discusses the enormous increase in the profile of Paralympians and what they represent; British swimming champion Marc Woods highlights the value of determination; Peter Hudnut, an Olympic water polo silver medallist, talks about his preparations for London 2012; and our own Michael Evans—an Olympic gold-medal-winning rower—discusses the parallels between sport and business.

http://www.goldmansachs.com/our-thinking/topics/global-economic-outlook/olympics-and-economics-.pdf