FAN ID

For the first time in history, admission to World Cup matches in Russia will require tickets and a personalized FAN ID, which must be applied for upon receipt of match tickets.  While the FAN ID application process -- separate and apart from ticketing -- presented an additional administrative burden, it comes with certain benefits including visa-free entry into the country and free ground transit within and between the 11 Russian host cities.  From a business and operations management perspective, however, it will be interesting to see how this system will work when a ticket holder seeks to transfer (for whatever reason) her match ticket to another person, who ostensibly does not have his own FAN ID.