Sunday, May 27, 2018

FIFA's Flagging Sponsorships

On the eve of the 2018 World Cup, FIFA's sponsorship stable has fallen short of its own targets, owing to a combination of factors, including a 2015 corruption/bribery scandal that resulted in the toppling of President Sepp Blatter, indictments/convictions of 18 FIFA officials and associates, Russia's involvement in highly publicized political controversies, and the United States' failure to qualify for the World Cup.  Yes, there are consequences to the largest economy and biggest sports market in the world not being represented at FIFA's shindig.
But there is no need to shed a tear for FIFA, which is projected to net $4B in revenue for 2018!

No comments: