Sunday, May 27, 2018

Sponsor Kit Wars

In the battle for kit supremacy, Adidas is the big winner with 12 team sponsorships (an increase from nine in Brazil) over Nike, which has held constant with ten from 2014 to 2018.  Puma is the biggest loser, dropping from eight to four sponsorships, while new kid on the block, New Balance, emerges on the scene with two.  Umbro, Hummel, ErreĆ , and Uhlsport round out the field with one each.  
P.S.  Shout out to Nick Starr '13, Senior Account Executive at New Balance and alumnus of Seminar Abroad II, 2010 FIFA World Cup/South Africa, for outfitting the WNE Delegation in NB gear for Costa Rica's match versus Brazil!

No comments: